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One of the most effective ways to get a backlink and develop a link building strategy is using guest posts. Many experts consider the guest posts as a win-win product. The blog accepting the guest posts engage with the reader through a unique piece of content, while the website asking for the post acquire more domain authority through a backlink.
No matter the type of niche where you operate, it is likely that you have a couple of competitors which you should try to overtake in terms of ranking and traffic. Analyzing and replicating the backlink profile of the main is one of the most successful link building strategies.
Google rewards the website that try to make Internet a better place. For this reason, identifying any broken backlink and asking to replace it with one of your links can be a link building strategy extremely cost-effective. In some cases, it allows to develop long-term relationships with top websites.